16-minute deep dive into the research process and design decisions
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Code on Git Hub
Project Overview
Using Design Thinking, Lean UX and Agile methodologies to translate complex blockchain
capabilities into a familiar trading experience for Indian investors.
Role
UX Researcher & Product
Designer
Scope
Discovery → Definition →
Prototyping → Testing →
High‑fidelity UI
Methods
Interviews, diary study,
affinity mapping, Lean UX
experiments, testing.
Outcome
SUS 83.3, 100% task
success on core trading
flows.
Role
UX Researcher & Product
Designer (solo, MSc UX Major
Project)
Scope
Discovery → Definition →
Prototyping → Testing →
High‑fidelity UI
Methods
Interviews, diary study,
affinity mapping, Lean UX
experiments, testing.
Outcome
SUS 83.3, 100% task
success on core trading
flows.
Research Process
Understanding how Indian investors trade and what makes them trust digital platforms
Target audience
Young Indian tech-savvy retail investors seeking low-fee, 24/7 blockchain-based stock trading via a simple mobile experience.
Key Insights
Critical learnings that shaped the design direction
How It Works for Users
Design Outcome
From insight to UX solution
Prototype
Impact and reflection
Academic Contribution
Bridges blockchain theory with UX research, showing how design reduces cognitive friction in financial technology.
Practical Impact
Offers SEBI and Indian fintechs a roadmap for inclusive, trustworthy trading platforms.
"Blockchain is not the end goal—trust is. The real breakthrough wasn't technical; it was empathetic. A retail investor in Udaipur and a seasoned trader in Mumbai could both see themselves in the same transparent ecosystem."
Why transparent financial ecosystems matter?
This project demonstrates that the future of financial technology lies not just in advanced blockchain capabilities, but in making those capabilities accessible and trustworthy for everyday users. By bridging the gap between complex technology and human understanding, we can create truly inclusive financial ecosystems that serve India's diverse investor community.
References
Please Visit Laptop/Desktop for full case study.
16-minute deep dive into the research process and design decisions
Audio Walkthrough for Busy Reviewers
0:00/1:34
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